Dr. Baruch Kushnir, a worldwide expert of sphincter control, graduated from the Hebrew University of Jerusalem, and possesses an M.Sc. in Clinical Psychology and a Ph. D. in Medical Psychology from Leeds and Hull Universities in the UK. Since 1982, he has devoted his life to the treatment and research of problems with sphincter control in children.

During these years he has applied his bed–wetting alarm treatment approach to more than 24,000 children in his 17 clinics throughout Israel. This experience has enabled him to learn about the various aspects of the problem and the many obstacles that stand in the way of gaining complete sphincter control.

The movie is based on more than 25 years of experience of Dr. Baruch Kushnir in the treatment and research of bed wetting, soiling and various problems related to bowel and bladder control in children, as well as general guidance regarding potty training issues.

Unlike all other products on the market the potty training process in this movie is entirely potty less. No more use of a potty. Kids are shown the way to move directly from diapers to toilet with out the need to go through the ritual of carrying a used potty and its content and marching with it to the toilet.

The major objective of the movie is to encourage kids to depart from the diaper and to move on to using the toilet. The movie presents the toilet as a warm, loving, friendly, motherly, protective figure - this is a unique approach to help kids to cope with frequent and typical anxieties and fears of the toilet, which often are a serious obstacle in the potty training process.